Business Advisory

Digital Strategy Development 

Develop customer-centric, and technology-based strategic solutions to navigate the digital landscape and deliver tangible business results.

With the rise of digital technology, most organizations are in a mad dash to utilize digital channels and platforms to boost their marketing efforts. The problem is that a significant number of them do not have a clearly defined digital strategy to properly steer their digital marketing initiatives, leading to a waste of time, money, and resources.

Digital strategy development is the process of creating roadmaps and action plans that guide organizations in achieving their brand objectives. To secure a competitive position in the online marketplace, every organization must have a definitive digital strategy that supports its marketing efforts.

Our digital strategy development service offers bespoke assistance on everything your organization would need to successfully use digital marketing channels and platforms to achieve your business goals. With our help, you are guaranteed to enjoy the rewards of an excellently produced website and effective digital marketing campaigns.

We bring years of experience across various industry sectors, as well as a wealth of experience in deploying digital solutions to your projects, providing ways for you to maximize value creation across asset and operations lifecycles while improving profitability.

Brand Audit

Understand the current state of your brand and identify the gaps preventing your organization from achieving its objectives.

When we think about a brand, we mostly think about its visual elements (Logo, brand color palette, slogan, etc). A brand is much more than that. It is the personality of your organization, the result of all the experiences shared with your stakeholders across every channel/platform where your organization is present.

A brand audit is a comprehensive analysis of every aspect of your brand, its relevance, effectiveness, and potential. It helps you objectively understand your organization without tainted or sentimental eyes.

How is your brand performing? Is it fully aligned with your business goals? Does it convey the intended image and narrative? How is your brand perceived by your stakeholders? Do you deliver positive experiences? How do you stack up against your competition? These are some of the questions that will be answered when we carry out a brand audit for your organization.

Brand Strategy

Build a framework that elevates your brand’s positioning and consumer perception, and supports the growth of your organization.

An organization is only as good as its brand. Over the years, organizations have equated ‘brand’ to mean its visual elements but a ‘brand’ goes far beyond that. A brand strategy must take into account your organization’s mission, vision, values, goals and objectives, operations, and the emotions you evoke in your customers.

Through our brand strategy process, we figure out your voice and lay a clear and solid foundation to build valuable and long-term relationships with your stakeholders. Our experienced team and digital marketing partners utilize data, research, and audience insights to help you discover what your brand should be and how it can aid you in achieving your goals.

Brand Identity Design

Shape your brand identity by utilizing visual elements to craft a cohesive and engaging brand image that reflects your core values and connects with your target audience.

We live in a visual world. No matter how good your products or services are, if your brand identity is perceived as unappealing or poorly designed, your brand will probably suffer from negative customer perceptions and reactions. Thus, your brand identity must be memorable and appealing enough to leave a strong impression and accurately reflect the values and essence of your organization.

Brand identity design is the process of creating a consistent and cohesive representation of a brand that communicates its identity, values, and offerings to its target audience. It involves developing a visual system that encompasses various elements such as logo design, color palette, typography, imagery, and other design elements that make up a brand’s overall look and feel.

At Praxtion, we use a combination of strategy, design, and technology to create the optimal brand identity for your organization. We combine all the relevant visual and emotive elements to create a unique identity that resonates with your customers and helps you achieve your goals. 

Digital Marketing

Implement marketing operations across relevant digital channels/platforms to optimize your consumer reach and deliver tangible marketing results.

The digital landscape is a battlefield. Every organization fights to reach and engage its desired target audience just as its competitors try to do the same. To create meaningful connections in this space, you must stand out from the crowd. This is where we come in.

Our team is made up of skilled and experienced digital strategists, designers, and professionals working together to craft innovative digital experiences that delight, excite, and inspire your target audience.

Our digital marketing solutions and campaigns are data-driven and tailored to the specific goals of your organization. Our compelling innovative concepts backed by market research allow us to achieve the business objectives of our customers and even identify new opportunities on their behalf within the digital space.

IT Program/ Project Management

Optimize your processes and resources to execute projects that achieve their goals within their set time and under budget

Any project and especially IT projects are typically very difficult to manage for many reasons including a large number of resources and tools needed, determining the right expectations and priorities, timeline management, budgeting, team members’ motivation, etc. If these factors are not well optimised, you will be left with a directionless project burning through resources with no end in sight. This is where Praxtion comes in.

We can provide support during IT project development, offering technical expertise and management, requirements gathering, third-party testing and implementation support. 

Our PM services go beyond IT or digital projects. We also have frameworks to cater to regular business projects. We help businesses by setting project expectations and process standards in line with industry best practices. This helps create a broader understanding of the project lifecycle and clearly defines responsibilities and roles within your organization for that particular project.

Throughout the implementation of your project, our project managers will help your business towards success during every phase.

Risk Management

Analyze, mitigate, and control your risk exposure to prevent your organization from being susceptible to unforeseen and preventable circumstances.

Every business is faced with the possibility of an unforeseen event that could impede one aspect of its operation or cause an implosion of the entire business. This is basically what risk is and it is the primary cause of uncertainty in an organization.

Risk management is the process of identifying and assessing the probability and impact of said unforeseen events. This allows an organizaion to monitor, mitigate, and control the risk factors. This also helps organizations recognize previously unseen opportunities.

At Praxtion, our risk management specialists can help your organization explore its related risk factors. We analyze risk from a practical perspective and make use of the latest technologies to help organizations deliver consistent, efficient, and tailored risk management frameworks/solutions.

Training

Upskill your employees to remain relevant and valuable in a future disrupted by digital technology.

Employees are the backbone of your business’ success, making their knowledge and abilities essential for organizational progress. With the rise of digital technologies, there has been a shift in what skills are required to be productive in current-day workspaces. Our upskilling programs ensure that your employees remain at the peak of their respective fields. 

The curriculum and delivery of Praxtion’s training programs are geared towards improving employees’ proficiencies, organizational resilience and sustainable success in the digital age.